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Hakone Open Air Gallery

Branding

Rebranding the Hakone Open Air Museum in Hakone, Japan to feel more contemporary and lively. The museum has aimed at attracting families that are craving an escape from city life, as well as art enthusiasts looking for a new approach to a gallery space. The concept created embraces the natural landscapes and fauna of Hakone, emphasizing the gallery’s use of outdoor spaces while encouraging a playful sense of calm.

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